Technical foundations
Review page titles, indexing signals, URL structure, internal links and issues that make a website harder to use.
WrekinWeb · Telford, UK
SEO & GEO Services in Telford
Help customers find and understand your business through clear content, sound website structure and accurate business information.
What are SEO and GEO?
Search engine optimisation (SEO) improves how a website can be discovered and understood in search. It covers technical access, useful content, internal links and the experience people have when they visit.
Generative engine optimisation (GEO) focuses on making business information and expertise clear enough to be accurately referenced in AI-generated answers. It shares many of the same foundations as SEO: accessible pages, specific answers and reliable evidence.
Google explains that its AI search features use the same foundational SEO practices and do not require special AI text files or special structured data. Read Google’s guidance on AI features and websites.
Where we can help
Useful service content
Explain what you offer, who it helps and what customers need to know before making an enquiry.
Clear business information
Keep your business identity, services and contact details consistent across visible content and structured data.
For a new build or redesign, consider search requirements at the start of your website project. Online shops also benefit from well-organised product and category pages.
Measure enquiries as well as visibility
Search impressions and clicks help explain how people discover a website. Enquiries help show whether that traffic is useful to the business. An initial review should establish which pages are indexed, which searches bring visitors and whether successful contact submissions are measured.
AI visibility needs its own context. Bing Webmaster Tools offers citation reporting across supported AI experiences; those figures do not represent every AI service. Read about Bing’s AI Performance reporting.
Your questions, answered
Can you guarantee first place in Google or an AI recommendation?
No. Search engines and AI services decide which pages and businesses to show. The work focuses on improving the quality, accessibility and clarity of your website, with progress assessed using available data.
Do I need an llms.txt file for GEO?
Google says new AI text files are not required for its AI search features. Useful, accessible website content should come first. An llms.txt file is not a substitute for service pages, accurate business information or evidence of your work.
How soon will SEO changes show results?
There is no fixed timetable. Search engines need to discover and reassess changes, and results depend on the starting point, competition and the work completed. Establish a baseline and review trends over time.
Can SEO be part of a website redesign?
Yes. Include existing page performance, URL mapping, redirects and content requirements in the redesign brief so they can be considered before launch.
Tell us what you want your website to do
Share your business, your current website if you have one, and what you would like to improve.
Start a conversation